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Ultimate Guide to Link Building : How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks
Link. Rank. Profit.Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links. The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another.From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing. Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:Execute a link audit and competitor analysisDevelop a structured, long-term link-building strategyIdentify and approach quality, top-ranking websites with a value propositionDifferentiate links for traffic from links for rankingKeep on the right side of search engine guidelines
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Social Media : Communication, Sharing and Visibility
Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion.But they are also surveillance systems through which those users become complicit in their own commercial exploitation.In this accessible book, Graham Meikle explores the tensions between these two aspects of social media.From Facebook and Twitter to Reddit and YouTube, Meikle examines social media as industries and as central sites for understanding the cultural politics of everyday life.Building on the new forms of communication and citizenship brought about by these platforms, he analyzes the meanings of sharing and privacy, internet memes, remix cultures and citizen journalism.Throughout, Social Media engages with questions of visibility, performance, platforms and users, and demonstrates how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.
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Honest Seo : Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
SEO is confusing—but it doesn’t have to be. With SEO, there’s so much misinformation out there.There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice.This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe. That’s where Honest SEO, a book that’s been over 20 years in the making, comes in.Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO. And you don’t have to know how to code or have a computer science degree to read and understand this book.With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update.No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that’ll increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.
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Communication
A man is as alive as he can communicate," L. Ron Hubbard wrote. And communication is a facet of life which he explored very deeply indeed, ultimately writing hundreds of thousands of words about this vital subject.Communication skills are essential in any sphere of human interaction.In fact, when all is said and done, on whatever level, communication is the sole activity all people share. The benefits of effective communication are too numerous to list, for they enhance all aspects of life from the personal to the professional.The ability to communicate is vital to the success of any endeavor. In this section you will learn what good communication consists of and how to recognize the bad, what the component parts of communication are and how to utilize them, and why more communication, not less, brings the individual greater freedom. Also included in this chapter are numerous drills that Mr. Hubbard developed which improve one's communication level and have great practical application to life.A thorough understanding of this data will provide you with tools you can use forever.
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The Art of SEO : Mastering Search Engine Optimization
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy.Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Gain insights into the future of search and internet discoverability
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Predictive Analytics : Modeling and Optimization
Predictive analytics refers to making predictions about the future based on different parameters which are historical data, machine learning, and artificial intelligence.This book provides the most recent advances in the field along with case studies and real-world examples.It discusses predictive modeling and analytics in reliability engineering and introduces current achievements and applications of artificial intelligence, data mining, and other techniques in supply chain management.It covers applications to reliability engineering practice, presents numerous examples to illustrate the theoretical results, and considers and analyses case studies and real-word examples.The book is written for researchers and practitioners in the field of system reliability, quality, supply chain management, and logistics management.Students taking courses in these areas will also find this book of interest.
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Effective Communication
Perfect your business communication skills and become a better leader with DK's newest practical business guide.This new and improved edition will give you the tools to achieve effective communication both in the office and working from home.You'll discover how to enhance your communication skills by learning to understand your audience, communicate strategically, and discover which delivery approach is right for you.Ever find it hard to have those crucial conversations with colleagues and clients?This management book will show you how to overcome barriers to communication, choose the right medium for your message, and make an impact.In a slim and portable format, ideal for learning on-the-go, this practical guide offers:-A clear and accessible approach, with step-by-step instructions, tips, and checklists, to engage and challenge -readers-'Ask yourself' features encouraging self-reflection and self-growth -Eye-catching illustrations, graphics, and tables-Real-world case studies to demonstrate and explain problem-solving and build confidenceDevelop professionally and inspire others!At DK we know that having those important business conversations is not always easy.This management book will teach you how to listen effectively, building the people skills to communicate successfully at every business level - be it with junior team members or the board of directors.The perfect toolkit for remote management in our flexible working world, this practical guide offers the latest advice on communicating from a distance, recommending which technology and techniques to use in order to achieve the best results from working from home.Why settle for mediocre management? The Essential Managers series includes a total of 10 titles to help you maximize your potential as a business manager.Perfect your sales pitch with Essential Managers: Selling, or improve upon your leadership skills with Essential Managers: Leadership.The guides are written to complement but not compete with each other, so you can tailor your learning to your specific business needs and discover the DK book that's right for you!
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Communication Power
We live in the midst of a revolution in communication technologies that affects the way in which people feel, think, and behave.The media have become the space where power strategies are played out.In the current technological context mass communication goes beyond traditional media and includes the Internet and mobile communication.In this wide-ranging and powerful book, Manuel Castells analyses the transformation of the global media industry by this revolution in communication technologies.He argues that a new communication system, mass self-communication, has emerged, and power relationships have been profoundly modified by the emergence of this new communication environment.Created in the commons of the Internet this communication can be locally based, but globally connected.It is built through messaging, social networks sites, and blogging, and is now being used by the millions around the world who have access to the Internet. Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements.He applies this analysis to numerous recent events--the misinformation of the American public on the Iraq War, the global environmental movement to prevent climate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement.On the basis of these case studies he proposes a new theory of power in the information age based on the management of communication networksJustly celebrated for his analysis of the network society, Castells here builds on that work, offering a well grounded and immensely challenging picture of communication and power in the 21st century.This is a book for anyone who wants to understand the dynamics and character of the modern world.
Price: 19.99 £ | Shipping*: 3.99 £
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