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Content
A concise introduction to content and the content industry, from the early internet to the Instagram egg. From the time we roll out of bed to check overnight updates to our last posts, likes, and views of the previous day, we're consuming and producing content.But what does the term “content” even mean? When did it become ubiquitous? And at what cost? In this volume in the MIT Press Essential Knowledge series, Kate Eichhorn offers a concise introduction to content and the content industry, examining the far-reaching effects content has on culture, politics, and labor in a digital age. Eichhorn traces the evolution of our current understanding of content from the early internet to the current social mediaverse.The quintessential example of content, she says, is the Instagram egg—an image that imparted no information or knowledge and circulated simply for the sake of circulation.Eichhorn explores what differentiates user-generated content from content produced by compensated (although often undercompensated) workers; examines how fields from art and literature to journalism and politics have weathered the rise of the content industry; and investigates the increasing importance of artists’ “content capital”—the ability of artists, writers, and performers to produce content not about their work but about their status as artists.
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raw content
'raw content is a work of dark, aching beauty' Helen Jukes, author of Mother Animal'A stunning mix of horror and tenderness, love and despair.It's rare to see such a raw and real account of early motherhood' Kirsty Logan, author of The Unfamiliar: A Queer Motherhood Memoir'A brooding and bruising psychodrama about the anxieties of 21st century motherhood, that links the primal potency of the female body with the northern landscape's elemental power' Stu Hennigan, author of Ghost Signs'My childhood was a map marked with danger zones . . . Me and my sister were cared for. We were bathed and fed and clothed. But, as with many children, we couldn't have told you if we were loved.Our experience of care came in the form of a warning'Grace's work requires her to be careful.She spends her days reading and editing legal case files, making sure the latest judgments are published as quickly and accurately as possible. But outside of her work, Grace is not a careful person.Her father's history as a police officer working across an infamous case shadows her life, as does the violent history entrenched across the Colne Valley landscape of her childhood, and her fears often surface as recklessness.When Grace becomes unexpectedly pregnant, she tries to accommodate her boyfriend and the prospect of the baby in her life.But after the relief and strange joy of the birth, Grace starts to imagine all sorts of terrible injuries and deaths befalling her child.The steep stairs to her apartment, the kitchen scissors, a boiling kettle all suddenly hold visceral and overwhelming potential for disaster.The baby's vulnerability terrifies her: fault-lines in her relationship begin to show, and her family history and repressed memories of violence break to the surface. Tender, gripping and life-affirming, raw content tells the story of a woman grappling with a new form of love that feels like a disaster.
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Mental Content
This Element provides a comprehensive introduction to contemporary theories of mental content.After clarifying central concepts and identifying the questions that dominate the current debate, it presents and discusses the principal accounts of the nature of mental content (or mental representation), which include causal, informational, teleological and structuralist approaches, alongside the phenomenal intentionality approach and the intentional stance theory.Additionally, it examines anti-representationalist accounts which question either the existence or the explanatory relevance of mental content.Finally, the Element concludes by considering some recent developments in the debate about mental content, specifically the “explanatory turn” and its implications for questions about representations in basic cognitive systems and the representational character of current empirical theories of cognition.
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Content Analysis
Content Analysis offers a comprehensive overview of the variation within content analysis, along with detailed descriptions of three approaches found in the contemporary literature: basic content analysis, interpretive content analysis and qualitative content analysis.This book provides an inclusive, and carefully differentiated, examination of contemporary content analysis research purposes and methods.Such a book is not currently available. Chapter One examines the conceptual base and history of content analysis, then the next three chapters examine each approach to content analysis in depth, using brief illustrative exemplar studies.Each of the methodology chapters employs a consistent outline to help readers compare and contrast the three different approaches.Chapter 5 examines rigor in content analysis and highlights steps to ensure the internal coherence of studies.This book concludes with exploration of two full-length studies: Chapter 6 examines the use of content analysis for advocacy and building public awareness to promote human rights and social justice.Chapter 7 reviews a full-length study of older adults in prison to detail how content analysis is completed and how different approaches may be usefully combined.
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Strategic Content Marketing : Creating Effective Content in Practice
Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice.Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing.Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension.On reading, students will understand: The definition, purpose, and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing.This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations.In practice, the book is also highly valuable for practicing professionals studying for professional qualifications and looking to develop their skills.Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.
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Unstructured Content
The original essays in this volume present cutting-edge research on unstructured theories of propositional content.Unstructured theories have traditionally played a central role in linguistics, especially formal semantics, and both the philosophy of language and philosophy of mind.The volume explores a wide range of themes related to unstructured content such as the continued controversy over whether unstructured theories individuate contents too coarsely compared to other theories of propositional content, and applications of unstructured theories to various topics.Topics to which unstructured theories are applied include rationality, epistemic commitment, semantic expressivism, relevance, and attitude ascriptions.Theories of unstructured content discussed include traditional theories according to which propositions are sets of worlds, as well as contemporary theories such as truthmaker semantics.The volume contains contributions from different theoretical perspectives, including perspectives sympathetic to unstructured theories of content and perspectives that are skeptical, as well as perspectives from different methodological backgrounds, with philosophy, logic, and linguistics all represented.With contributions from leading scholars in philosophy and linguistics, this volume will be required reading for anyone working on the nature of propositional content.It will also be of interest to those working on related issues in logic, metaphysics, and the philosophy of mind.
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Strategies on SEO Analytics - Content Marketing Tools Alpha Academy Code
Strategies on SEO Analytics - Content Marketing Tools Unlock the power of data with our "Strategies on SEO Analytics - Content Marketing Tools" course. This comprehensive training equips you with essential skills to optimise your SEO strategy using cutting-edge content marketing tools. Benefit from well-instructed sessions that cover analytics, keyword tracking, and performance evaluation to drive results. Enhance your digital marketing skills and stay ahead in a competitive market. Key Featu...
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Strategies on SEO Analytics - Content Marketing Tools Alpha Academy Code
Strategies on SEO Analytics - Content Marketing Tools Unlock the power of data with our "Strategies on SEO Analytics - Content Marketing Tools" course. This comprehensive training equips you with essential skills to optimise your SEO strategy using cutting-edge content marketing tools. Benefit from well-instructed sessions that cover analytics, keyword tracking, and performance evaluation to drive results. Enhance your digital marketing skills and stay ahead in a competitive market. Key Featu...
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