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Influence Without Authority
Get what you need to achieve your objectives and produce results Influence Without Authority is the classic guide to getting what you need from people you don't control.Getting things done requires collaboration, and convincing others to contribute requires political skill; this book introduces the Exchange Model, in which you get what you need by offering something of value in return.The key lies in knowing what the other person values—that's their "currency," and it's your immediate tool for coaxing their cooperation.This model has been proven over decades, as organizations around the world have turned away from frustration and resignation toward collaboration and results.This book shows you how to implement the Exchange Model at the personal, team, and organizational level to raise the bar for performance and leadership. This new third edition has been updated reflect the changing face of the workplace, and includes new examples and information on geographically dispersed virtual teams.Supplementary materials facilitate classroom and training use with discussions, role-play, videos, and other ancillaries that deepen understanding and promote practical application. Get what you need from the people who have it through mutual exchangeThink in terms of interest, and pinpoint the "currencies" other people trade inApply the Exchange Model across entire organizations to lead major change Learn practical real-world strategies for influencing those you do not control The ability to influence those not under your authority is becoming ever more valuable. Organizations are flattening, and outside contractors are taking on larger roles than ever before—getting results now means lateral cooperation, often across borders, time zones, organizations, and more.Influence Without Authority provides a proven model for success in this new environment, with expert guidance for real-world application.
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Ultimate Guide to Link Building : How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks
Link. Rank. Profit.Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links. The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another.From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing. Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:Execute a link audit and competitor analysisDevelop a structured, long-term link-building strategyIdentify and approach quality, top-ranking websites with a value propositionDifferentiate links for traffic from links for rankingKeep on the right side of search engine guidelines
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Gravitas : Communicate with Confidence, Influence and Authority
Have you ever wondered why some people earn attention and respect when they speak and others don't?The secret to their success can be summed up in one word: gravitas.In this revolutionary new book, leading voice coach and speaker Caroline Goyder reveals how to speak so others will listen.Through simple techniques to build your natural gravitas, you will learn how to express yourself clearly with passion and confidence to persuade, influence and engage listeners.By being grounded in your values and capabilities, you will gain the authority needed to make people sit up and pay attention. Each chapter guides you step-by-step through practical techniques and exercises to give you the skills for great presentations, productive meetings and persuasive pitches.You'll overcome anxiety, learn how to deal with difficult people and feel calm and in control when public speaking.An essential tool for the modern workplace, Gravitas will transform the way you think about yourself and your powers of communication.
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Influence
Get ready to see the world of teen influencers they'd never want you to share . . . From the bestselling author of PRETTY LITTLE LIARS Sara Shepard and actress and social media star Lilia Buckingham 'Literally could not put this book down.Absolutely loved it!' Annie LeBlancDelilah is Internet-famous, in LA and at the start of something incredible.Everything is going to change . . . but not necessarily in the way she imagines. Jasmine is a child star turned media darling. Her selfies practically break Instagram. But if the world knew who Jasmine really was? Cancelled. Fiona is everyone's best friend, always smiling. But on the inside? The girl's a hot mess. If they discovered her secret, it wouldn't just embarrass her: it would ruin her. Scarlet isn't just styled to perfection: she is perfection with a famous boyfriend and an online fanbase devouring her every move.But every perfect thing has a fatal flaw. To everyone clicking, DMing, following and faving, these girls are living the dream; but are they really?The sun is hot in California . . . and someone's going to get burned.
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Impossible to Ignore: Creating Memorable Content to Influence Decisions
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain scienceAudiences forget up to 90% of what you communicate.How can your employees and customers decide to act on your message if they only remember a tenth of it?How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need?Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory—and impact their decisions.Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content.No more redundant meetings, rambling e-mails, or anemic presentations.In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:1.Create cues that attract attention and connect with your audience’s needs 2.Use memory-influencing variables to control what your audience remembers3.Turn today’s intentions into tomorrow’s actionsThis practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business.Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions.It’s not just memorable—it’s Impossible to Ignore.
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The Art of Quiet Influence : Timeless Wisdom for Leading Without Authority
Anyone can be a quiet influencer. But not everyone knows how. "A tremendous and relevant read!" Stephen M. R. Covey, New York Times and #1 Wall Street Journal bestselling author of The Speed of TrustDrawing on the enduring wisdom of the Buddha, Confucius, Rumi, Gandhi and others, The Art of Quiet Influence shows anyone, not just bosses, how to use influence without authority, a key mindfulness principle, to get things done at work and in life.Through the classic wisdom of 12 Eastern sages, relevant insights from influence research, and anecdotes and advice from 25 contemporary experts, Davis lays out a path for becoming a "mainspring," the unobtrusive yet powerful influencer first introduced in her book The Greats on Leadership. Organized around three core influence practices - Invite Participation, Share Power, and Aid Progress - readers will learn how to take mindfulness practice "out of the gym and onto the field," while gaining the confidence and practical know-how to be influential in whatever role they occupy.
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Undue Influence
Where's Nora Selleck? Nurse Florence Shaw investigates when a mysterious stranger walks into her patient's life - and then she disappears . . . Nurse Florence Shaw is worried about her patient and friend, elderly widow Nora Selleck.When she encounters Nora in the market town of Stone seeming confused, Florence decides to pay her a visit in more familiar surroundings.But at Nora's house she meets Ben Evans, a mysterious young stranger who has befriended Nora.Who is Ben, and why is he encouraging Nora to miss her surgery appointments?Florence doesn't trust Ben.She's sure he doesn't have Nora's best interests at heart and is a threat to her vulnerable patient.But no one else, not even Nora's doctor, shares her concern.Until, one day, Nora suddenly disappears . . .
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Honest Seo : Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
SEO is confusing—but it doesn’t have to be. With SEO, there’s so much misinformation out there.There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice.This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe. That’s where Honest SEO, a book that’s been over 20 years in the making, comes in.Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO. And you don’t have to know how to code or have a computer science degree to read and understand this book.With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update.No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that’ll increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.
Price: 22.75 £ | Shipping*: 3.99 £
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