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Ultimate Guide to Link Building : How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks
Link. Rank. Profit.Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links. The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another.From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing. Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:Execute a link audit and competitor analysisDevelop a structured, long-term link-building strategyIdentify and approach quality, top-ranking websites with a value propositionDifferentiate links for traffic from links for rankingKeep on the right side of search engine guidelines
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Unraveling Religious Leadership : Power, Authority, and Decoloniality
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Philosophy of Leadership : The Power of Authority
Philosophy of Leadership has been written to arouse curiosity, not to satisfy it.The authors point out ideas about leadership which draw upon both ancient and modern wisdom.This book develops a philosophy of leadership by tracing the evolution of Western ideas from philosophical perspectives, ancient and modern.
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Honest Seo : Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
SEO is confusing—but it doesn’t have to be. With SEO, there’s so much misinformation out there.There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice.This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe. That’s where Honest SEO, a book that’s been over 20 years in the making, comes in.Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO. And you don’t have to know how to code or have a computer science degree to read and understand this book.With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update.No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that’ll increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.
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Group as a Whole : Learning for Leadership, Authority and Organisation
The focus of this volume is on groups. The intention is to go beyond taking things at face value by going deeper and exploring the underlying, less evident phenomena concerning groups which occur beneath the surface.The more frequently used approach is to study the behaviour of individuals in a group to create an understanding of group behaviour.The approach taken here is to study groups from the perspective of the group as a whole, which provides a totally different perspective.Thus, while individual actions and relationships in groups is a valid field of study, the group as a whole is another level and unit of study. The book begins with pre-conference activity, particularly the need for ‘authority’, and a discussion on the importance and understanding of the group as a whole.The subsequent chapters follow the usual structure of IGO group relations conferences (GRCs).The aim is to develop a deeper understanding of group relations learning.This is in no way a substitute for the vital learning from experiential opportunities provided by actual GRCs.By attending, we are able to learn from the way(s) we take up our roles or are mobilised by the group to take up roles, and to understand that our valency can result in us being used repeatedly in the same way.The learning is rich and valuable because it happens in the here and now in direct experience. The book is the perfect guide to group relations conferences for experienced and novice participants alike to enhance their group relations learning experiences.It serves as an excellent introduction to GRCs for the novice and is ideal for those who have attended GRCs to explore their own experiences and emotions.The learning opportunities provide powerful insights to individuals and other group members.Everything that happens at a GRC is done for the learning of the members.
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Informal Leadership, Strategy and Organizational Change : The Power of Silent Authority
Across the spectrum of organizational operations, workplace interactions have proven to be one of the most difficult activities for leaders to manage effectively, especially during any level of change.In these circumstances, leadership strategies, especially related to change and leadership transition, consistently fail at an alarming rate.Additionally, employee engagement and team collaboration continue to be among the most elusive concepts for those in leadership to master. This book explores the influence of the informal leader on team member engagement during major change initiative in the organizational paradigm, with a special emphasis on leaders who are new to the team composite.This book examines the role of the informal leader in promoting or hindering team member engagement and organizational citizenship behaviors in change dynamics with a focus on change in the leadership structure and major initiatives.The relationship between the formal and informal leader is explored to assess impact on team interactions and capacity to effectively execute change strategies. This book provides critical information to aid in organizations achieving long-term success and will be of interest to researchers, academics, and students in the fields of leadership, organizational studies, strategy, and human resource management.
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Leadership
Transformational leadership occurs when one or more persons engage with others in such a way that leaders and followers raise one another to higher levels of motivation and morality. "Leadership" is Pulitzer Prize-winner James M. Burns' pioneering study of leadership, first published in 1978 and still considered the seminal work in the field of leadership studies.In it Burns introduced the influential theory of 'transformational leadership', which states that the best leaders are those who inspire others to come together toward the achievement of higher aims, a theory that has been the basis of more than 400 doctoral dissertations.
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The Art of SEO : Mastering Search Engine Optimization
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy.Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Gain insights into the future of search and internet discoverability
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