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Ultimate Guide to Link Building : How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks
Link. Rank. Profit.Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links. The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another.From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing. Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:Execute a link audit and competitor analysisDevelop a structured, long-term link-building strategyIdentify and approach quality, top-ranking websites with a value propositionDifferentiate links for traffic from links for rankingKeep on the right side of search engine guidelines
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Relevance Logic
Relevance logics are a misunderstood lot. Despite being the subject of intense study for nearly a century, they remain maligned as too complicated, too abstruse, or too silly to be worth learning much about.This Element aims to dispel these misunderstandings.By focusing on the weak relevant logic B, the discussion provides an entry point into a rich and diverse family of logics.Also, it contains the first-ever textbook treatment of quantification in relevance logics, as well as an overview of the cutting edge on variable sharing results and a guide to further topics in the field.
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Paris Haussmann : A Model's Relevance
First published in 2017 in conjunction with an exhibition at the Pavillon de l'Arsenal in Paris, this widely praised and much sought-after book becomes available again in a new edition.It offers an analytical review from today's perspective of the French capital's profound transformation during the late 19th century under the direction Georges Eugène Haussmann. Paris Haussmann: A Model's Relevance explores and analyses the characteristics of Paris's homogenous yet polymorphous cityscape, the result of a lengthy process of changes and evolutions, even in recent times.Research was conducted at all levels to classify and compare roadways, identify public spaces, and organize the blocks and buildings according to their current geometry.For the first time, the qualities of the Haussmann model have been set forth to show how they grapple with the challenges that contemporary cities face. Topical essays feature alongside rich illustrative material, comprising photographs by celebrated photographer Cyrille Weiner, site plans and maps, floor plans and sections, axonometric projections, and various graphics. Text in English and French.
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Brand Relevance : Making Competitors Irrelevant
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.Aaker reveals how these companies have made other brands in their categories irrelevant.Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevantShows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitorsDescribes the threat of becoming irrelevant by failing to make what customer are buying or losing energyDavid Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena.Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
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Honest Seo : Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
SEO is confusing—but it doesn’t have to be. With SEO, there’s so much misinformation out there.There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice.This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe. That’s where Honest SEO, a book that’s been over 20 years in the making, comes in.Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO. And you don’t have to know how to code or have a computer science degree to read and understand this book.With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update.No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that’ll increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.
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Pestalozzi : His Thought and its Relevance Today
This book, first published in 1967, begins with a description of Pestalozzi’s life in which the factors which influenced his development are outlined and the history of his educational institutes described.The author then presents Pestalozzi’s most important educational ideas in a systematic way.Dealing first with the various aspects of his ‘Method’, the author goes on to consider certain features of Pestalozzi’s theories which are of special interest – his views on discipline, on the role of teachers and parents, and on general and vocational education.This title will be of interest to students of history and education.
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The Relevance of the Communist Manifesto
No other Marxist text has come close to achieving the fame and influence of The Communist Manifesto.Translated into over 100 languages, this clarion call to the workers of the world radically shaped the events of the twentieth century.But what relevance does it have for us today? In this slim book Slavoj Zizek argues that, while exploitation no longer occurs the way Marx described it, it has by no means disappeared; on the contrary, the profit once generated through the exploitation of workers has been transformed into rent appropriated through the privatization of the ‘general intellect’.Entrepreneurs like Bill Gates and Mark Zuckerberg have become extremely wealthy not because they are exploiting their workers but because they are appropriating the rent for allowing millions of people to participate in the new form of the ‘general intellect’ that they own and control.But, even if Marx’s analysis can no longer be applied to our contemporary world of global capitalism without significant revision, the fundamental problem with which he was concerned, the problem of the commons in all its dimensions – the commons of nature, the cultural commons, and the commons as the universal space of humanity from which no one should be excluded – remains as relevant as ever. This timely reflection on the enduring relevance of The Communist Manifesto will be of great value to everyone interested in the key questions of radical politics today.
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Towards a Critical Existentialism : Truth, Relevance and Politics
Jeffrey Bell argues that a motivating problematic for existentialist writers is the attempt to think through the implications of the problematic nature of life.He applies a Deleuzian theory of problems to an analysis of some key concepts in contemporary social and political theory.Building on the metaphysics of problems set out in his book, An Inquiry into Analytic-Continental Metaphysics, he provides a new way of integrating the concerns of existentialist writers into contemporary political and social debates.
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