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Ultimate Guide to Link Building : How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks
Link. Rank. Profit.Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links. The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another.From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing. Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:Execute a link audit and competitor analysisDevelop a structured, long-term link-building strategyIdentify and approach quality, top-ranking websites with a value propositionDifferentiate links for traffic from links for rankingKeep on the right side of search engine guidelines
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Communities : Keywords in Teacher Education
This volume examines the multiple meanings of the term community in relation to teacher education research from an international perspective and present examples of exemplary work that represent different strands of community-focused and community-based teacher education.As well as laying out and clarifying the landscape of existing work on including communities in teacher education, Ken Zeichner argues for a view of teacher education in which existing power hierarchies are disrupted and in which parents/carers, families and local communities play central roles in the preparation of teachers and teacher educators.He also argues for a vision of teaching that includes instruction, curriculum development, and community participation.He explores the links between equity and justice in education in schools in marginalized communities and shows how decolonial approaches to teacher education that access community expertise can help shift power relations resulting in culturally sustaining and revitalizing forms of education.
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Identity : Keywords in Teacher Education
Issues of identity are paramount in addressing what it means to be a teacher and teacher educator in a diverse educational world, and this book faces this challenge head on.The complex and contested view of teacher identity offers a lens for the exploration of the personal and the professional, informing both what teachers and teacher educators do and think. Steadman charts the relevance of identity to the formation of teachers and teacher educators, addressing issues around professional identity.In foregrounding the inevitability of conflict in the formation of the teacher identity, this book raises important issues for teacher educators as they navigate these tensions.The book explores the importance of collaboration between schools, universities and communities in the ongoing development of teacher and teacher educator identities and the provision of relevant and democratic education for all.
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Knowledge : Keywords in Teacher Education
Key to teacher education is the knowledge base of the teacher educator, and the ways in which knowledge is conceptualised.This book explores how ideas about knowledge are used in teacher education to critically examine what knowledges are valued across research, policy and practice.The authors explore international and interdisciplinary perspectives on the nature of knowledge (and what counts as knowledge) and how these perspectives on knowledge translate into teacher education, with a final chapter dedicated to exploring consequences for practice.
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Quality : Keywords in Teacher Education
Discussions of quality dominate the field of teacher education.However, definitions of quality can vary enormously and are often vague and imprecise, relying on proxies for quality which make inaccurate assumptions about what matters in the education of teachers. This book explores different ways in which quality can be defined and understood within teacher education, offering a way of categorizing and understanding why some quality indicators miss the mark. The book introduces the idea of a quality conundrum, with illustrative examples from international ITE practice, to show how different conceptions of quality in ITE can have good intentions but be potentially damaging to its overall transformative potential.It also provides examples of where practice has been able to move beyond restrictive definitions of quality to enact a more transformative vision of teacher education.This analysis ties the use of quality indicators to historical developments in teacher education and political shifts in how it is viewed, the role education is perceived to play in society, and considers where the power lies in locating who decides what counts as quality in teacher education (and also who and what gets excluded).Key topics covered include: · the use of standards, accreditation and inspection frameworks; · the range of input, process, output and perspectival indicators used to judge quality in ITE; · the different discourses of teacher quality which influence the pedagogy and structure of teacher education programmes. The author also gives particular attention to how to address different approaches to quality when they start to reach conundrum proportions, and how to redress teacher education towards what matters rather than what counts.
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Keywords in Education Policy Research : A Conceptual Toolbox
The field of education policy research is a dense, crowded space owing to its complicated relationship to different intellectual histories and the influence of various ontologies or ‘turns’.To aid comprehension and clarity, this book describes the history, contribution and application of over 90 keywords in the field of education policy research.It is designed as a reference, learning and teaching tool to assist students, educators and researchers with:• complex learning and teaching;• wider and background reading and knowledge building;• critical scholarship and research;• interdisciplinary thinking and writing; and• theory development and application.
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Honest Seo : Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
SEO is confusing—but it doesn’t have to be. With SEO, there’s so much misinformation out there.There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice.This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe. That’s where Honest SEO, a book that’s been over 20 years in the making, comes in.Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO. And you don’t have to know how to code or have a computer science degree to read and understand this book.With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update.No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that’ll increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.
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Education, Education, Education
It’s May 1997. Tony Blair has won the election and Katrina and the Waves have won Eurovision.Channel 5 is a month old. No one knows who Harry Potter is. Britain is the coolest place in the world. At the local secondary school it’s a different story.Miss Belltop-Doyle can’t control her Year 10s, Mr Pashley has been put in charge of a confiscated Tamagotchi, and Miss Turner is hoping that this muck-up day goes smoother than the last.Tobias, the German language assistant, watches on. Things can only get better. Education, Education, Education is The Wardrobe Ensemble’s love letter to the schools of the 1990s and asks big questions about a country in special measures, exploring what we are taught and why, and where responsibility lies. Inventively theatrical and irreverently funny, Education, Education, Education was co-produced with Royal & Derngate Northampton and Shoreditch Town Hall.It premiered at the Edinburgh Festival Fringe in 2017, where it won a Fringe First Award, before touring the UK.
Price: 10.99 £ | Shipping*: 3.99 £
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