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Ultimate Guide to Link Building : How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks
Link. Rank. Profit.Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links. The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another.From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing. Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:Execute a link audit and competitor analysisDevelop a structured, long-term link-building strategyIdentify and approach quality, top-ranking websites with a value propositionDifferentiate links for traffic from links for rankingKeep on the right side of search engine guidelines
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Honest Seo : Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
SEO is confusing—but it doesn’t have to be. With SEO, there’s so much misinformation out there.There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice.This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe. That’s where Honest SEO, a book that’s been over 20 years in the making, comes in.Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO. And you don’t have to know how to code or have a computer science degree to read and understand this book.With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update.No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that’ll increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.
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The Art of SEO : Mastering Search Engine Optimization
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy.Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Gain insights into the future of search and internet discoverability
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Predictive Analytics : Modeling and Optimization
Predictive analytics refers to making predictions about the future based on different parameters which are historical data, machine learning, and artificial intelligence.This book provides the most recent advances in the field along with case studies and real-world examples.It discusses predictive modeling and analytics in reliability engineering and introduces current achievements and applications of artificial intelligence, data mining, and other techniques in supply chain management.It covers applications to reliability engineering practice, presents numerous examples to illustrate the theoretical results, and considers and analyses case studies and real-word examples.The book is written for researchers and practitioners in the field of system reliability, quality, supply chain management, and logistics management.Students taking courses in these areas will also find this book of interest.
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People Analytics : Theory, Tools and Techniques
This book addresses the topic of HR analytics focusing especially on demystifying analytics for HR managers, from both statistical and computing points of view.It presents the evolution and the importance of people analytics in today’s workforce management and highlights the motivation for studying business analytics, shows the different levels of analytic maturity and discusses real world success stories of business analytics in action through case studies.The volume provides the readers with a step-by-step guide to analyze HR data and interpret the results for strategy formulation.Each chapter of the book includes a vignette, data-driven exercises, and real-world case studies.The authors also introduce the readers to data visualization software Microsoft Power BI as well as elaborates on how to use Tableau Desktop. This book would be useful to the students of human resource management, organizational behaviour, applied psychology, social work and sociology.It would also serve as very good handbook for practicing business executives helping them to implement data analytics for effective decision making in all kinds of business situations around the world.
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Analytics and Optimization for Renewable Energy Integration
The scope of this book covers the modeling and forecast of renewable energy and operation and planning of power system with renewable energy integration.The first part presents mathematical theories of stochastic mathematics; the second presents modeling and analytic techniques for renewable energy generation; the third provides solutions on how to handle the uncertainty of renewable energy in power system operation.It includes advanced stochastic unit commitment models to acquire the optimal generation schedule under uncertainty, efficient algorithms to calculate the probabilistic power, and an efficient operation strategy for renewable power plants participating in electricity markets.
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Marketing Analytics Roadmap : Methods, Metrics, and Tools
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers.But today’s leaders in the C-suite demand greater accountability.They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work.But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back.It improves marketing results and ensures marketers a seat at the table where big decisions get made. In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts.The result? You will acquire—and keep—more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers. Marketing Analytics Roadmap explains:How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your effortsHow to structure and use dashboards to report marketing resultsHow to put industry-leading analytics software and other tools to good useHow Big Data is shaping the marketing analytics landscapeSales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence.Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.
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Healthcare Big Data Analytics : Computational Optimization and Cohesive Approaches
This book highlights how optimized big data applications can be used for patient monitoring and clinical diagnosis.In fact, IoT-based applications are data-driven and mostly employ modern optimization techniques.The book also explores challenges, opportunities, and future research directions, discussing the stages of data collection and pre-processing, as well as the associated challenges and issues in data handling and setup.
Price: 155.50 £ | Shipping*: 0.00 £
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