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Metadata
Everything we need to know about metadata, the usually invisible infrastructure for information with which we interact every day.When "metadata" became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time.Should people be reassured that the NSA was "only" collecting metadata about phone calls—information about the caller, the recipient, the time, the duration, the location—and not recordings of the conversations themselves? Or does phone call metadata reveal more than it seems?In this book, Jeffrey Pomerantz offers an accessible and concise introduction to metadata. In the era of ubiquitous computing, metadata has become infrastructural, like the electrical grid or the highway system.We interact with it or generate it every day. It is not, Pomerantz tell us, just "data about data." It is a means by which the complexity of an object is represented in a simpler form.For example, the title, the author, and the cover art are metadata about a book.When metadata does its job well, it fades into the background; everyone (except perhaps the NSA) takes it for granted. Pomerantz explains what metadata is, and why it exists.He distinguishes among different types of metadata—descriptive, administrative, structural, preservation, and use—and examines different users and uses of each type.He discusses the technologies that make modern metadata possible, and he speculates about metadata's future.By the end of the book, readers will see metadata everywhere. Because, Pomerantz warns us, it's metadata's world, and we are just living in it.
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Metadata Matters
"In what is certain to be a seminal work on metadata, John Horodyski masterfully affirms the value of metadata while providing practical examples of its role in our personal and professional lives.He does more than tell us that metadata matters—he vividly illustrates why it matters." —Patricia C.Franks, PhD, CA, CRM, IGP, CIGO, FAI, President, NAGARA, Professor Emerita, San José State University, USAIf data is the language upon which our modern society will be built, then metadata will be its grammar, the construction of its meaning, the building for its content, and the ability to understand what data can be for us all.We are just starting to bring change into the management of the data that connects our experiences. Metadata Matters explains how metadata is the foundation of digital strategy.If digital assets are to be discovered, they want to be found.The path to good metadata design begins with the realization that digital assets need to be identified, organized, and made available for discovery.This book explains how metadata will help ensure that an organization is building the right system for the right users at the right time.Metadata matters and is the best chance for a return on investment on digital assets and is also a line of defense against lost opportunities.It matters to the digital experience of users. It helps organizations ensure that users can identify, discover, and experience their brands in the ways organizations intend.It is a necessary defense, which this book shows how to build.
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Ryan McGinness #metadata
#metadata features new painting, sculptures, and installations by Ryan McGinness.The paintings depict various scenes from the studio, including tools, sketches, paint containers, materials indigenous to the studio, and finished paintings.The sculptures take the tools of production as well as studio detritus out of the paintings and into the viewer's personal space.The installations bring the paintings and the objectified references to the production of those paintings together into site-specific environments.Included are installation views from McGinness' exhibitions at Deitch Projects in New York, Kohn Gallery in Los Angeles, Quint Gallery in San Diego, La Casa Encendida in Madrid, Ron Mandos Gallery in Amsterdam, Virginia Museum of Fine Arts, and the Cranbrook Art Museum in Michigan.
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Ultimate Guide to Link Building : How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks
Link. Rank. Profit.Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links. The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another.From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing. Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:Execute a link audit and competitor analysisDevelop a structured, long-term link-building strategyIdentify and approach quality, top-ranking websites with a value propositionDifferentiate links for traffic from links for rankingKeep on the right side of search engine guidelines
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Metadata for Information Management and Retrieval : Understanding metadata and its use
This new and updated second edition of a classic text provides a thought provoking introduction to metadata for all library and information students and professionals.Metadata for Information Management and Retrieval has been fully revised to bring it up to date with new technologies and standards.It builds on the concept of metadata through an exploration of its purposes and uses as well as considering the main aspects of metadata management.This new edition, containing new chapters on ‘Very Large Data Collections’ and the ‘Politics and Ethics of Metadata’, assesses the current theory and practice of metadata and examines key developments in terms of both policy and technology. Coverage includes:defining, describing and expressing metadatadata modellingmetadata and information retrievalbig data, linked data, open data repositories, social media and research data collectionsmetadata in information governance: compliance, risk and information securitymanaging intellectual property rightsthe politics of metadata: ethics, power and money. This book is essential reading for library and information students at undergraduate and postgraduate level and will also be useful reading for LIS professionals looking for an accessible introduction to metadata.
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From Cataloguing to Metadata Creation : A Cultural and Methodological Introduction
Cataloguing has always produced a catalogue, while the creation of metadata has produced the metadata of given resources.However, in this digital age, the two are more connected than ever.A catalogue is made up of metadata that can be searched, identified, structured and selected.This then means the metadata creation process is adopted as a part of cataloguing.From Cataloguing to Metadata Creation is a cultural and methodological introduction to the evolution of cataloguing towards the metadata creation process in the digital era.It is a journey through the founding principles and the objectives of the 'information organisation' service that libraries offer.The book aims to outline the new library context, highlighting continuities and innovations compared to traditional cataloguing and intends to trace the path from traditional cataloguing to the new metadata creation process.
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Honest Seo : Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
SEO is confusing—but it doesn’t have to be. With SEO, there’s so much misinformation out there.There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice.This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe. That’s where Honest SEO, a book that’s been over 20 years in the making, comes in.Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO. And you don’t have to know how to code or have a computer science degree to read and understand this book.With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update.No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that’ll increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.
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The Art of SEO : Mastering Search Engine Optimization
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy.Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Gain insights into the future of search and internet discoverability
Price: 52.99 £ | Shipping*: 0.00 £
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